Hi, I’m Joseph!
I am a Management Information Systems and Marketing student passionate about analyzing data, crafting digital experiences, and producing engaging content. With experience in data visualization, marketing campaigns, A/V production, and content creation, I bring both analytical thinking and creativity to every project.
Data Analysis Projects
Analyzed global road mortality data using Tableau, leveraging trend analysis, geospatial mapping, and interactive dashboards to highlight high-risk regions and promote road safety.
Cleaned and analyzed Airbnb listing data to identify trends in occupancy, revenue, and location performance. Built interactive Tableau dashboards and delivered recommendations for listing improvements and a new investment location.
Built a relational database to simulate Patagonia’s e-commerce backend. Designed ERDs, normalized data, and wrote SQL logic to support transactions, returns, and repairs with a focus on system efficiency and scalability.
Redesigned website structure and conducted traffic analysis using Google Analytics and A/B testing to create a strategic acquisition plan, optimize KPIs, and improve user engagement.
Marketing & Production
Executed marketing campaigns, managed social media, and led a website redesign. Produced promotional materials and videos to enhance ASA’s outreach.
Oversaw tech procurement, livestreaming via YouTube Live, and contingency planning to ensure a seamless virtual competition for global MIS teams.
Developed and implemented marketing campaigns, created a motion graphic teaser video, and managed event promotions to increase engagement and attendance.
Created cinematic travel films and narrative-driven videos for Instagram, combining creative direction, editing, and storytelling to inspire and engage viewers.